Registration Opens

Chairmans welcome and opening speech

Barry Young, Managing Director, OLED Association

The rise and shine of OLED technology – the path to market acceptance

• Evaluate and analyze the future of OLED lighting and gain insight into the applications and environmental regulations that will fuel the market for OLED lighting design in the near future
• Get a glimpse into the wide reaching effect this disruptive technology will have and hear expert predictions on the new ways OLEDs will light our world and what this means to lighting designers
• Uncover what it is really going to take to make OLEDs break out into the mass market and when we can realistically expect to see OLEDs taking a significant share of the lighting market across the US and the world
  

Jed Dorscheimer, Principal, Sr. Equity Analyst, Canaccord Adams

OLEDs promise and potential for lighting designers

• Limitless lighting possibilities - understand how using OLEDs will open the door to a new creative era of lighting design
• Delve deep into the specifics of the new design capabilities and new challenges that OLED lighting presents and plan ahead so that you can hit the ground running and start using OLEDs with minimum disruption
• Unlocking new revenues  - get a glimpse into how you can use OLEDs capabilities and attractive price point to win over new customers and tap into new markets for lighting design
• Understand the full potential for OLEDs - will they be so effective that all users will want to upgrade, creating a massive gold rush for lighting designers?

Shelia Kennedy, AIA, Director of Design & Applied Research, Kennedy & Violich Architecture, Ltd.

OLED performance pitching - how to impress your clients with the benefits of OLEDs - panel session

Through in-depth discussion of the latest OLED benchmarks discover the compelling advantages OLEDS have over existing lighting technologies and how you can use this to win over and delight your clients. Including:

• Low power consumption and operating voltage - minimizing heat and electricity bills
• Outstanding colour variation and spectrum - opening up new and incredible design ideas and fixture possibilities
• Light output, reliability over time and OLED lifespan - the core facts that accounts departments and CFOs everywhere need to know to sign off on new design proposals

Moderator: Paul Tarricone, Editor/Associate Publisher, LD+A
Mike Hack, VP, Strategic Product Development, Universal Display Corporation
Dr. Jan Birnstock, VP Development & Product, Novaled
Steve Van Slyke, R&D Director, Kodak OLED Systems
Geoff Williams, OLED Group Leader, Thorn Lighting

Coffee Break

OLEDs - unlocking new applications for lighting design- panel session

Get an exclusive and exciting insight into new lighting applications where OLED technology adds incredible value - hear a discussion on what role lighting designers play and how can they profit from:

• Illuminated Outwear and fabric based flexible lighting sources
• Portable lighting and new lamp designs
• Concealed lighting – soft-light retail displays, stage lighting and more
• Digital signage and advertising applications
• Off the shelf decorative lighting products for residential use
• Specialty architectural and industrial lighting

Moderator: Jennifer Colegrove, Ph.D, Director, Display Technologies, DisplaySearch, an NPD company
Kristin Knappstein, Business Development Manager, Philips Lighting
Dr. Jan Birnstock, VP Development & Product, Novaled
Dr. Martin Moeck, Business Unit Solid State Lighting, Osram Opto Semiconductors GmbH
Joerg Amelung, CEO, LEDON OLED Lighting

Designing for the Future- A Lighting Designers Take on OLEDs

• Speaker will briefly review what lighting designers have discovered about LED usage and what factors must be considered when applying OLED technology.
• Speaker will share his thoughts on the future of OLED lighting from the designer standpoint and will highlight what is necessary for successful designs using OLED lights.
• Participants will gain an understanding of the design possibilities as envisioned by designers with new OLED technology.

Avraham Mendall Mor, President, Lightswitch Architectural

LUNCH

Using light in new ways - the OLED Light Designers toolkit - panel session

This panel session will discuss how OLEDs will change the way you work with light - hear from industry leading experts on how:

• OLEDs enable light fixtures to be flexible, light weight, transparent and ultra flat - what this means to creative design and what added considerations need to be taken into account for real world installation
• Diffuse area light created by OLEDs removes the need for shades or frosted glass - enabling designers and users to abandon traditional thinking of clustering lights in corners or ceiling centers
• Using OLEDs removes sharp shadows, making light design a breeze for  certain demanding applications such as medical operating theaters
• OLEDs low power consumption presents a compelling selling point to environmentally conscious user

Moderator: Barry Young, Managing Director, OLED Association
Kristin Knappstein, Business Development Manager, Philips Lighting
Dr. Martin Moeck, Business Unit Solid State Lighting, Osram Opto Semiconductors GmbH
Gus Lanese, Program Manager - Innovation Products, GE Lighting
Dr Geoff Williams, OLED Group Leader, Thorn Lighting
Peter Ngai, Vice President of Research and Development, Acuity Brands lighting

Case study - The world's first OLED lamp

• Hear how leading lighting designers ingo maurer and OLED developer Osram worked together in creating the “Early Future OLED lamp”
• Understand the challenges and pitfalls the team faced in the design process of the lamp and why a lamp design was chosen as a good fit for OLED’s
• Learn how this project will light the way towards future innovations in OLED lighting design, and see where they intend to take things next.

Bernard Dessecker, Designer, Ingo Maurer

Coffee break

OLED Performance Requirements for Mainstream Lighting Applications

1. An Overview of various potential Lighting market segments for OLEDs

• Commercial and Institutional
• Residential
• Signage, Indicator, and other special applications                

2. OLED Performance expectations:

• Efficacy
• Lumen output density (Lumens/area)
• Intensity Shaping
• Color, color temperatures and control
• Life
• Physical characteristics
• Sustainability
• Cost

3. Why are we excited about the potential of OLED Lighting?

Peter Ngai, Vice President of Research and Development, Acuity Brands lighting

Breakout sessions

Roundtables

Lighting Designers OLED solutions - round table peer discussions

This is your chance to be an industry pioneer and to help shape the future of OLED for lighting. Each working group discussion will be focused on a vital topic that is crucial to making the OLED future a reality and that the lighting design industry needs to hammer out an answer to. These topics are:

• New applications - what lighting designers can do to maximize and diversify their business
• Seizing opportunities - what needs to be done to capitalize on the new revenue streams OLEDs promise to open up
• Performance characteristics - what benchmarks, standards and terminology OLED light designers should use to create industry wide consistency
• The collaborations and partnerships lighting designers need to cultivate to ensure long-term success

Networking drinks party

Why OLEDs will lead the way in lighting

• OLED technology will allow you to install light where it’s never existed before, such as in blinds and wallpaper - find out why this true paradigm shift in lighting will deliver lighting solutions customers will love
• Discover in detail the full environmental benefits of OLEDs from efficiency to lack of mercury and other customer critical considerations
• Hear a comparison with inorganic LEDS and find out why OLEDs promise better solutions at a price point that will unlock mass market wallets

James R Benya, Principal, Benya Lighting Design

OLED lighting – the bright future

• Discover the major technical and market challenges that OLED lighting will face over the next couple of years
• Hear when the OLED lighting market will start to pick up. And what the market size is estimated to be in 2015 And in 2018
• Learn what type of form factor of OLED lighting will have more market share, flexible or rigid type?

Jennifer Colegrove, Ph.D, Director, Display Technologies, DisplaySearch, an NPD company

OLED MASTERCLASS Part 1 – OLED components in depth

• Everything you need to know from organic polymers to flexible substrates - gain a  designers crash course into the component parts of an OLED system
• Delve deep under the bonnet of an OLED lighting panel and get to grips with how they work - giving you the knowledge you need to integrate them into successful lighting projects
• Multiple dyes, unified glow or point source?  Get the answers to the technical OLED questions you need to know to start designing with OLEDs

Dr. Y. S. Tyan, technical leader, OLED SSL project, Kodak OLED systems

10.30am

Phosphorescent OLEDs – energy saving solid state lighting

• Status of Phosphorescent OLED Technology for Lighting
• Major cost challenges
• Pathways to accelerate the adoption of OLED lighting

Mike Hack, VP, Strategic Product Development, Universal Display Corporation

Coffee Break

OLEDs for Lighting Designers workshop

Go hands on with the OLED suppliers that you are going to need to work closely with in order to deliver incredible lighting solutions to your clients. Drill down deep into the technological and strategic business issues you need to plan ahead for. Plus, if you haven't seen live OLED demonstrations before now, this is your chance to form a clear vision of how OLEDs will change your offerings.

Kristin Knappstein, Business Development Manager, Philips Lighting

pled lighting technology: the manufacturing and commercialisation challenges

• Project Topless: the achievements
• Project Topdrawer: expectations
• Challenges for manufacturing commercially viable and reproducible high quality product
• The lighting market; opportunities, barriers and a future vision  

Dr Geoff Williams, OLED Group Leader, Thorn Lighting

12.30pm

OLED Lighting - The Road to Success

• Introduction on Novaled and how they see the OLED lighting market
• Critical Success Factors for OLEDs (Outcoupling, Substrates, Reliability)
• Status of OLED Technology (Efficiency, Lifetime, Temperature Stability)

Dr. Jan Birnstock, VP Development & Product, Novaled

LUNCH